Strategy/ Planning

At Spring, we see developing the right strategy for our clients as the process of identifying where we need to be and working out how we’re going to get there: nothing more complicated than that. Spring’s marketing programme is our tried-and-tested approach to achieving that.

We use the ‘Questioning’ and ‘Research’ phases to understand our clients’ market and specific business issues. We’re practiced at drawing out knowledge and we know what questions to ask to unlock genuine insights. We understand how to help clients question the status quo,

but we’re not obsessed with newness for the sake of it.

From here we ‘Plan’ the work using a range of proven marketing methodologies and principles before briefing the creative team in a way that gives them a complete understanding of the objectives, audience, proposition, deliverables and measures of success.

However, we believe it’s our hands-on experience of marketing that gives us an edge. That’s why we don’t just work with you to create a strategy and

then file it under ‘work complete’. Once everything has launched we ‘Review’ and ‘Maintain’ - re-assessing and refining all of those small things to check that the bigger picture is going in the right direction.

The Spring marketing programme allows us to work as an extension of our clients’ teams, because we understand that – if a good strategy is the route map for your business – then making it a success is down to knowing how to adapt to constantly changing terrain. You can contact us here to find out how we’d do this work for you.