Research
“Knowing your market’ is a concept that’s become so familiar it’s slipped into common parlance. But in a tough economic climate – when it’s never been more important to get things right - truly understanding your audience has become a luxury for many. Fortunately the Spring team have ways of getting under the skin of customers quickly and cost-effectively..”
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The research phase of the Spring Marketing Programme is fundamental to the success of our work, so wherever possible, we devote serious effort to understanding your audience because – to be frank – the investment will always be repaid several times over. Working with trusted partners to establish a robust methodology, we use a combination of desk, quantitative and qualitative research to deliver insights and identify opportunities. |
But if time pressures or budget don’t allow for this we’ve also become practiced at getting to a good understanding - fast. So we know how to use the baffling wealth of digital tools out there to understand what people are looking for, what they’re saying about you, their likes and dislikes and when they’re most open to hearing from you. And whilst we never skimp on the initial development of questionnaires or focus groups, we’re not afraid of rolling up our sleeves and |
asking the questions ourselves, which can significantly reduce timescales and costs. In our experience doing these kinds of things ourselves means we often develop a real affinity for your audience, which can make all the difference when developing creative and, most important, when reviewing and optimizing. Please contact us to find out more. |
Experience Bollinger
Our strategic lead for Bollinger's digital marketing account involves us in a lot of study - not just of the wider digital market but also specifically of Bollinger fan behaviour...
Experience Bollinger
...it's fascinating to see, almost in real time, how new campaigns can impact on followers and brand conversation.
Saint Felix
As part of our retained agency agreement with this ambitious independent school, Spring undertake regular reviews of attitudes amongst parents, visitors, staff and pupils alike, leading us to gear the marketing strategy appropriately and even make informed business recommendations to the school.
