Community Engagement

Firstly, do you need to engage with the community? Clearly when it comes to planning, its is essential to inform the stakeholders of the process, solicit their opinion and record all communications activity. But even on other matters – job creation or job loss, manufacturing changes, skills requirements or road use, for example – the answer is yes. The sooner an organization engages with its neighbours and those who have an interest the better. Clear communication and evident accountability allows trust to be established, as long as it’s demonstrably a genuine process and not just box ticking.

Get it right, and community engagement is your greatest communications asset.Wrong, and
it’s a disaster.

Spring provides support to our clients on all levels from strategic planning to on-the-ground support. We supply East Anglian brands, and organisations with an interest in the area, highly skilled and

experienced communications consultancy and ongoing project management at out-of-town prices. Given the sheer volume of time involved in a successful community engagement campaign, we think this is a winning combination, unparalleled in London or the east.

Thorough planning, involving stakeholder mapping, incisive briefing documents and research on need, mood and channels creates a sound base for ongoing community relations. From compelling brand stories delivered engagingly, to empathetic but focused research, Spring’s work guarantees our clients efficient transmission of their goals and in-depth understanding of the community and its issues.

Sometimes our clients brief us to represent them at public events, or simply to be on hand to advise as they engage directly with the community or stakeholder groups. Spring provides high quality

media and public speaking training to give our clients the confidence to deal with issues as they arise.

As with all communications programmes, we work with our clients to set clear targets from the off, monitoring activities in real time and where required adapting our programme to meet the objectives. It’s this ability to be flexible and focused that ensures Spring’s clients a high quality service from a reliable, skilled team.

Community engagement is not something you can take chances on, so contact Spring for an initial discussion on guaranteeing the success of your campaign.