Hoover. Coke. Google. These are genre-defining brands who, by building their own strength, have grown to dominate entire sectors, not to mention becoming nouns or even verbs.
Your brand is so much more than a name or a design. It is a strategic asset whose strength is key to your company’s long term performance. It’s also a promise to the world.
Whether you are just starting out, ready to take the next step in your company’s growth, or simply feel it’s time to shake things up a bit, preparation is vital.
Spring’s marketing programme takes a set of steps that guarantee a full understanding of your sector, targets, competition and audience. Once the
fundamentally important brand positioning is established, and brand values agreed and set out, the process of brand development and communication can begin.
Brand development guides objectives and understanding into brand reality. Spring guides our clients through the creation of a brand identity, rolling out that identity across all brand touch points – visual, verbal and experiential, developing brand guidelines, setting targets for measuring the brand’s impact, and creating the right environment to allow
the brand to flourish.
In simple terms this means that Spring will lead the process of design, development of design across all platforms, communication and education, and guardianship of the brand.
If you look after your brand, it will work hard for you and reward your input tenfold. It’s worth entrusting it to experts. You can contact us here to find out how we’d do this work for you.
Spear & Hubble
An acid yellow background to clean upper case typography creates a smart image for this well-edited fashion firm.
The silver button that marks out a Shipton White suit represents the collaboration between jeweller Bobby White and tailor James Shipton - and is itself represented by the 'and' in our logo (actually a silvermark).
A vibrant new image for this schools catering company, to accompany their revised menus, website and social media campaign.
An elegant 'D' on deep, rich green is the distillation of the brand identity we created for East Anglian agents, agricultural managers and auctioneers Durrants.
The Suffolk Coast
We have tagged this the 'anti-brand' - the icon will change with the seasons, to allow artists and illustrators from The Suffolk Coast to represent this beautiful place.
If you're a techy you'll love the play on words - and if you're a designer, you'll enjoy the colour selection!