In 1978, the conservatives recruited Saatchi & Saatchi – the result, iconic ads and a landslide victory. Apple’s ‘1984’, Yeo Valley’s rappers and Burger King’s ‘Subservient Chicken’ have all changed the way we think about ads and the products they promote.
And the platforms continue to change and grow. Print, TV and radio advertising have by no means had their day, but digital media has blossomed in a comparatively short space of time.
For brands, this means more choice, tightly-focused targeting, more for their money – and some great creative opportunities.
Of course, it also means that your campaign has to stand out in a very crowded place. There are so many brands, so many media platforms and so
many distractions that your ad needs to be razor sharp to achieve real cut through.
Spring’s marketing programme ensures that we define our clients’ positioning and offer before we start on the creativity and media selection. Our ads are created to carry a compelling proposition that will generate real impact, and we ensure media delivers a good ROI.
As campaigns develop, Spring monitors and manages advertising, adapting messages, split
testing and deploying our design team to deliver fast turnaround artwork. This ensures that our clients can take advantage of great media deals and really target their advertising.
So whether you are going to get best results from PPC, press ads, cinema advertising, interactive banner ads or radio, Spring’s expertise will deliver real results – fast. Find out more by contacting us.
The Theatre Royal exploded the myth of a dashing, sexy Dick Turpin - this shattered horse represents that in a visually compelling way.
Spring creates advertising campaigns for every Dance East production, including this for Boy Blue Entertainments. This was billed as BBE's best cutting edge hip hop dance to date, in celebration of their 10 Year Anniversary.
Spring's fast, accurate turnaround of scores of ads for social housing company Flagship as part of a strategic campaign led to massively increased uptake of part buy/ part rent properties across East Anglia.
The Christmas version of The Southwold Concert Series's revamped image for season 3...
The Southwold Concert Series
...and the original.