32 Marketing

Spring’s approach to projects is called the Spring Three-Square Marketing Programme, and it sets out three clear activity phases.

In our experience this process is the best guarantor of meeting our clients’ objectives and it has been tried and tested across a wide range of projects.

The Consult phase allows us to pinpoint the market opportunity and brand environment and really get to know the target market, leading to a strategically focused activities brief.

This in turn will ensure that our creative communications proposals are fit for purpose and will give your brand vision the best chance of success.

Following design, content creation and production, developing and delivering a robust marketing plan for launch and post launch management will support the brand’s progress.