Erika Clegg
Founder
Erika’s love of the industry started with voracious reading of Campaign and Creative Review and a fascination with agency showreels from the age of 12.
After spending school and university holidays on creative internships in advertising and design agencies, she joined AMD as a graduate trainee in 1994. The highly profitable agency’s acquisition by Chime Communications coincided with her promotion to account director. By the age of 25, Erika was client services director at Attik, the multi-award winning global design agency.
Erika launched Spring in 2005, deciding upon Southwold rather than London for the reasons you can read about here. Erika’s position as business development and creative head of the agency saw it grow from nothing to a Design Week top 100 agency in just five years, employing a growing team of highly skilled people and even allowing Erika to pick up an IOD businesswoman of the year award. She is a stickler for quality, results and creative open-mindedness and advocates that all Springers aspire to ‘be extraordinary’.
Erika also spearheads the agency’s CSR activities, writes for industry and regional publications, and is a board director of the New Anglia LEP. She lives in the countryside just outside Southwold with her children and husband (Spring’s Simon Hazelgrove).
“I want Spring to be a leading contributor to the swing towards a nationwide understanding of East Anglia's extraordinary creativity, innovation and entrepreneurialism.”
