Spring’s ‘Hyperlocal Everywhere’ consumer insight programme helps our clients get right to the heart of a specific geographic or demographic community, with minimum wasted spend and maximum impact.
This process reveals who the real opinion formers are – not just the elected and high ranking, where community gathering points are, how communities share information amongst themselves and what their hopes and fears are. This data can either be viewed in print or expanded on an interactive online map, which clients are able to access as their project unfolds. From this process, Spring develops a strategic communications plan with our client to target that group from the information learned.
Crucially, this immersive process allows us to get to hard-to-reach groups: essential for many brands. So Spring clients can run communications and marketing programmes shaped to community needs and aspirations. This means less wasted marketing effort and money, and more tightly focused spend, well-honed messages and increased effectiveness.
Hyperlocal Everywhere is unique to Spring: we have developed and fine-tuned the briefing process, information gathering, reporting and strategic response over the last ten years, and it’s helped clients including retailers, energy and FMCG manufacturers to achieve maximum impact with a well-spent budget.