This is our Ethos at Spring. Every Springer signs up to it.
1. Bring positive energy
Spring is an agency that brings absolute positivity to its work. We approach every activity with a belief that it can be done, unless it’s not in everyone’s best interests (in which case, we suggest an alternative). We apply rigour and focus to delivering the best possible outcomes, and use positivity in our communications too. We focus on solutions, not problems – if you work with Spring, you harness a powerful energy that’s on your side.
2. Know what matters
As the Agency for Change, we know that the process of change, whilst necessary, is also hard and scary; so we approach every project with empathy for our client, their employees and customers – this is critical to ensuring that the work is embedded throughout the organisation. If people feel well looked after, they also feel braver and so we work to create that environment. We discover what really matters about them (their purpose), what matters to the people they deal with (their motivation), and help match the two. Every project we undertake is based on an authentic, unique insight that underpins good, effective work.
3. Make excellent work
Every Springer arrives at the agency with talent, bags of character and a great attitude, and is then nurtured to build on these skills with experience, training and peer support. Each member of the team expects the best of themself, and helps their colleagues achieve their own personal best too. We critique each other’s work, question ideas and know that challenge is a positive action. We share clients’ news at our project meetings and show pride in our partnership with them by publically celebrating other aspects of their work.
4. Improve people’s lives
Everything we do is designed to improve the world we live in. When we work with clients, the growth we support provides security, pride and employment. If we work on community projects the listen, consider the wider good and long-term outcomes. The work we do has the capacity to change the world and we are ambitious to deliver on this opportunity. We understand that the flipside of energy, positivity, excellence and ambition can be stress; so we support our people and reward efforts with access to fitness, culture and other life-enhancing experiences. Because we care about sustainable communities, we also work hard to support ours through our highly active CSR policy.
5. Live our vision
Our vision is to be the leading strategic communications design agency in the East of England. This takes the shape of being the ‘Agency for Change’. We define it through our work, attitude, impact, sustainability and the value we add in a broader as well as project-focused sense.