Visit Suffolk

DESTINATION MARKETING

Glorious. Charming. Captivating.

That’s what eConsultancy says about Spring’s website and communications campaign for Visit Suffolk (you can read the full article here )

And as for visitors… within a couple of weeks, site hits, social media interactions and transactions had exceeded our campaign KPI’s to a significant degree.

The chief executive of Visit England says that this ‘breaks the mould of tourism websites’.

But at its heart is something wonderfully simple. A map.

OK, it’s a beautiful, tailored, content-rich map with a great search function. It’s supported by a weekly-topic multi media content campaign, PR and advertising. It’s all wrapped up in a responsive ‘cutting edge’ website.

But the reason it works so well is quite simply that it provides the information Suffolk’s visitors want and need.