“Incremental revenue in year 1 of £1.75million – a return on investment of 17:1 – and a marked increase in national profile for Suffolk’s exceptional tourism offering”
- Strategy/ Planning
- Graphic Design
- Client Services
- Digital marketing
- Print Production
- Content Creation
- Photography & Video
- Technical Artwork
We proposed ‘come to your senses’ as the overarching creative thought for a campaign to promote the county of Suffolk over several years. It tested so well, that for the first year it stood alone as the primary creative execution - with a focus on pushing ‘real’, ‘fun’ and ‘indulgent’ messages.
In its first year Come To Your Senses brought in incremental revenue of £1.75million to the Suffolk economy (with a return-on-investment of 17:1) and received an excellent response from the county's tourism top dogs when it was unveiled at the Suffolk Tourism Partnership's conference.
In fact, Spring’s work with Visit Suffolk grew to encompass Great Days Out, Suffolk’s Big Weekend. Threads, crowd-sourcing site MySuffolk and tourism brand Festivals Suffolk – offering strategic advice, branding, design, digital marketing and print production.
Spring's tenure has seen us work with parent organisation Visit Britain on a comprehensive shoot in Suffolk, as well a commissioning photography throughout the years.
Suffolk's attractions include its people and its produce - and we have enjoyed the opportunity to share this with a nationwide audience.
Throughout the summer of 2011, Spring's campaign promoting Suffolk tourism ran for the third time across the London Underground...
Suffolk in London
...allowing exhausted commuters to enjoy some of our county's most iconic images and views.
Suffolk set for the future
Spring's tenure on the Suffolk account has allowed it to take a strong position, with a clear offering and heritage of success, in the new Visit East Anglia tourism structure.