two10degrees

Planning
Active Web Solutions is leading the industry with its cloud computing service two10degrees, supported by a brand identity created by Spring.

Inspired by long-term technology solutions, AWS has been working with Microsoft’s Windows Azure technology for more than three years and is recognised for their industry-leading expertise and experience. Already working with a wide variety of clients from the financial services to biotechnology research, AWS has emerged as an industry leader, with strong commitment and vision for future development. So when they needed a strong and distinctive brand identity they commissioned Spring

Creative
The name two10degrees came from the angle on the RGB wheel of Azure and this was targeted perfectly to our technically minded audience.

We had fun playing with this and created a subtle graphic device to reflect the angle which is used across a variety of media.

The bright azure blue of the logo creates a distinctive and striking presence. To add richness and variety there is an accompanying palette of bright supporting colours that are used as highlights adding energy and variety, and this is complemented by the use of black and white

photography. The result is a clean and cutting edge feel to the identity.

The two10degrees brand launched at the Microsoft Worldwide Partners conference in 2011 to positive feedback.

Application
The identity rolled out to stationery and presentations and was supported by the launch of a new website. The two10degrees website was a partnership between the two companies; AWS’ technical expertise meant they undertook the build side of Spring’s creative design.