The Sail Loft

Brand consultancy

What could be nicer than developing the brand identify for a venue which becomes one of the agency’s favourite watering holes?

The Sail Loft bills itself as Southwold’s beachside hideaway, and occupies an enviable position next to the southern beach, heading towards Southwold’s working harbour, overlooking the salt marshes towards Walberswick.

Through an inspired blend of original refurbishment and modern architecture The Sail Loft has brought an abandoned building gloriously back to life: and the vast majority of the stylish furniture has been handmade by the team from reclaimed materials.

The menu celebrates all things local and seasonal with delicious treats skilfully led by head chef Robert Mace. Open from breakfast until dinner, The Sail Loft is undeniably cool, utterly Southwoldy and a welcome addition to the town’s burgeoning food scene.

Spring created the bold and simple sail identity to reflect the heritage of the building whilst giving its new owners an icon which they could have real fun with. It’s now burned into loo cubicle walls, punched out of rusted metal in the outside spaces, and signwritten on the exterior.