Spear & Hubble
“A gem nurtured and run by two people who care about clothes, their customer and fashion whilst still managing to bringing a splash of yellow to Beccles high street with their eye catching bags (are they superhuman?)….I recommend world-wide travel to this one.”
Blunts Book Blog
- Strategy/ Planning
- Graphic Design
- Client Services
- Digital marketing
- Print Production
- Content Creation
- Displays and Signage
Our first exercise was a research and naming programme, with proposals including Theologie being tested against their target market (that one proved too controversial!).
Hubble, we developed a clean and impactful brand, using the font Faricy in black on a shocking acid yellow.
This has been carried across to a striking metal fascia design which really lifts the plain – and, problematically, windowless – exterior of the shop.
Bags are striking, achieving real stand out on the high street – and very covetable, being made up of acid yellow paper with black rafia handles and the logo printed to the centre. The shop interior gives the brand life, with Spear & Hubble’s signature yellow carried across chairs
and light fittings in sharp contrast to the elegant dark wood and white décor.
Spear & Hubble's website offers customers the ability to shop by the cutting edge designers they stock as well as by item.
The website offers an innovative online styling service. Miss Hubble will suggest the perfect outfit for shoppers based on a brief and photographs.
A zing of style
These eye catching bags bring Spear & Hubble's brand values to life, and are prized by fashionistas across East Anglia - surely one of the greatest measures of sucess for any fashion retailer.