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Spear and Hubble

A gem nurtured and run by two people who care about clothes, their customer and fashion whilst still managing to bringing a splash of yellow to Beccles high street with their eye catching bags (are they superhuman?)….I recommend world-wide travel to this one.
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  • Branding
  • Strategy/ Planning
  • Graphic Design
  • Client Services
  • Websites
  • Digital marketing
  • Advertising
  • Print Production
  • Content Creation
  • Copywriting
  • Displays and Signage

Planning
When East Anglian fashionistas Lorna Spear and Dayna Hubble decided to set up a shop and on line boutique, they approached Spring to brand the venture.

Our first exercise was a research and naming programme, with proposals including Theologie being tested against their target market (that one proved too controversial!).

Creative
Having selected the eponymous name Spear &

 

Hubble, we developed a clean and impactful brand, using the font Faricy in black on a shocking acid yellow.

This has been carried across to a striking metal fascia design which really lifts the plain – and, problematically, windowless – exterior of the shop.

Bags are striking, achieving real stand out on the high street – and very covetable, being made up of acid yellow paper with black rafia handles and the logo printed to the centre. The shop interior gives the brand life, with Spear & Hubble’s signature yellow carried across chairs

 

and light fittings in sharp contrast to the elegant dark wood and white décor.

Application
The piece de resistance for 2012 will be a stunning eCommerce platform, which is currently in design and build with a projected launch date of mid May.

 

Spear and Hubble

A zing of style

These eye catching bags bring Spear & Hubble's brand values to life, and are prized by fashionistas across East Anglia - surely one of the greatest measures of sucess for any fashion retailer.