Southwold Concert Series

Planning
The success of one-off concerts in his hometown prompted composer and pianist Nathan Williamson to found the Southwold Concert Series in 2008, with Spring providing marketing, administrative support and financial assistance.

The Southwold Concert Series thrives on its roots in the local community and the strong relationship between its organisers and audience. Programmes are creative and bold, combining the traditional with more progressive repertoire, and young artists developing exciting, creative ideas feature prominently.

In 2011, Spring felt it was time the concert series was given a revamp. Having listened to its fans and reviewed the opportunities to broaden its audience

both within Southwold and from a broader area, and as enormous fans of the concerts ourselves, we set upon  the concept of discovering musical contentment in Southwold.

This formed the basis for our new approach.

Creative
The music and Southwold are joint heroes, so Spring created a beautiful design for posters, brochures, programmes and advertising that depicted musicians and musical notes interacting with landmarks of the town.

Use of mixed media - blending typography, illustration and photography - and a bright, fresh colour palette resulted in a beautiful campaign for season 2011 onwards.

Application
The new image has appeared across East Anglia in ads and editorial as well as for all programming notes and materials.

To celebrate the Christmas special we adapted the design to plunge it in darkness illuminated with festival fairy lights.

Audiences continue to grow and the series is developing a fabulous reputation in the region and the music fraternity.