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Planning
Saint Felix Headmaster Dr Simon Letman doesn’t anything by halves. So it was entirely in character for him to appoint Spring as his ‘out of house’ marketing department – a bold move in the public school arena. He tasked us with setting the strategy for the academic year and running all activities.
Our initial goals were to increase awareness of the Saint Felix vision by the target audience. And our suggested strategy for marketing Saint Felix was quite simply to bring ‘Learning for Life’ to life.
The marketing plan hinges on a calendar of events that actively demonstrate the seven pillars of Learning for Life; Communication, Questioning,
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Leadership, Perseverence, Creativity, Having Fun, Risk-taking and Working Together.
Creative
Almost every month a new event has taken place at the school; a video competition to showcase communication, an art exhibition to showcase creativity and a popular debate to highlight questioning, to see the video click here
The Spring team use a mix of print advertising, digital marketing, PR and direct marketing to promote these – driving awareness of Saint Felix, of the Learning for Life vision and therefore consideration of Saint Felix by parents.
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A news blog has been set up so that everyone can find out about what's happening at Saint Felix.
Application
Spring's work has secured coverage in local media, most notably the East Anglian Daily Times and the Eastern Daily Press. We have been thoroughly impressed with the students' involvement in events which include to date a balloon debate and video competition. As this academic years draws to a close we are happy to see a marked increase in awareness of Saint Felix and a successful start to the Autumn term in which Spring will organise a number of inspirational talks for students and events developing the themes of Learning for Life.
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