Nursey

Planning
Throughout the last five years we have worked steadily to create a strategic environment that allows Nursey to grow in a manner befitting its heritage and production methods.

Our positioning – ‘heritage’ – gave Nursey credibility, which its more aggressive, less authentic competitors had no opportunity to replicate.

Embracing eCommerce at a comparatively early stage allowed Nursey to expand their market and reduce their print and media costs. Consistent content planning, regular comms and tactical use of opportunities to promote the brand values – such as awards – have ensured

consistent and manageable growth.

Creative
Spring has taken great delight in generating a rich online and print design style which supports the  ‘heritage’ proposition. Sepia-tinted production photography and a warm chestnut brown brand colour set off vibrant product photography, both on models in country and seaside locations, and as cut outs.

The brand’s written tone of voice is established, warm and high quality and reflects Nursey’s approach to its manufacturing, staff and customer relationships.

Application
The campaign is now entering its fourth year. Annual activities – such as ad campaigns in publications like Good Housekeeping and Waitrose Magazine, the catalogue design, production and distribution, web updates and PR – are supported by micro-campaigns for tactical results.

These include social media activities, awards, CSR programmes and sales promotions. The results of this are sustained growth across a wider marketplace than would have been possible without the internet and national media interest.