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Mark Harrod

“East Anglian entrepreneurialism at its finest – when Mark Harrod has a good idea, it’s designed, manufactured, patented and on the market before the season’s out. A very Springy kind of client.”
  • Strategy/ Planning
  • Graphic Design
  • Client Services
  • Websites
  • Advertising
  • Print Production
  • Content Creation
  • PR
  • Photography & Video
  • Copywriting
  • Displays and Signage
  • Events Management
  • Research
  • Technical Artwork

Planning
Mark Harrod Ltd manufacture and supply sports equipment direct to schools, colleges, local authorities, contractors and sports clubs of all sizes. Much of the kit is made in the UK.

Our brief was to expand awareness of the brand amongst the trade and consumer markets. Spring’s advice was to focus on the football side of the business at first, developing it sideways into other areas dependent upon media and seasons.

  

Creative
Our launch strapline – Goals make games, we make goals – established Mark Harrod’s position as a manufacturer and firm fixture of the beautiful game. Growing awareness of the brand within national, regional, professional and amateur teams then allowed us to leverage that awareness into other sports.

Application
Spring’s work encompasses trade stands, ad

  

campaigns, catalogues, the website, PR, photography and a huge range of other applications.

As part of our retained relationship, Spring monitors and adapts our marketing constantly. Our creative team and strategists are, as we write, reviewing the ad campaign with a plan to launch a new creative approach in 2012: watch this space!

 

Mark Harrod

Sports kit catalogues

Every year Spring creates one large product catalogue for kit manufacturer Mark Harrod, featuring thousands of pieces of sports equipment, and a number of smaller catalogues for key areas such as football, education and special offers.

mark harrod

Advertising and DM

Spring creates and manages Mark Harrod's advertising campaign and direct mailings.

Mark Harrod Grass roots brochure

Mark Harrod Grass Roots inner spreads

Mark Harrod

Ecommerce Website

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