Heritage F1

Brand consultancy

Heritage F1 supplies race ready, refurbished Formula One cars with histories ranging from the 1985 to 2014 seasons – and Spring has been working with them to create a complete brand package.

Spring has developed brand identity, website and print collateral to support the growth of Heritage F1, which was launched in 1987. Based in the UK, the business has been supplying cars and parts – even pit crew clothing – to clients across the world since then.

Heritage F1 offers its clients track days to get a driver’s Formula One experience: and then select their own full-power track and race ready Formula One car from Heritage F1′s stock. The company can also source prized ex race cars from its extensive network of contacts, for people who have a particular car they covet.

The design reflects the premium nature of this product, and evokes the styling of some of the world’s favourite historical Formula One teams. Reflecting the level of interest in the subject felt by Heritage F1’s customers, the website contains a detailed semi-interactive history of Formula One from the 1970’s – the glory days, for many – to the start of the new millennium.