Flagship Housing

1,100% sales increase in just two years.

Planning
When Spring met Flagship – at that stage, largely a social housing for rent brand – they had a huge backlog of shared ownership housing on their books.

Often, the task in hand is relatively simple for us, and we were delighted that in this case our experience of property marketing allowed us to help Flagship towards a fast sales programme.

Working with their sales team, we developed a highly targeted marketing programme that went straight to the consumers they needed. 

Clear messages of availability, targeted to locations and households, 

Creative
At launch, we created a simple message that went right to the heart of the market ’Yes!’ – always followed by ‘You can’ or ‘We can’. (We like to think Obama might have picked up a copy of the Diss Express in 2008!)

Employing a simple, strong colour palette that we could trust small newspapers to reproduce, a legible and upwards slanting font, and a confident, informative tone of voice, we presented information about availability and conditions of purchase very clearly.

When the father brand changed (for the rental housing) Spring adapted our style accordingly, whilst still ensuring that our tone of voice was appropriate to the offering.

Application
For five years, Spring’s studio was the go-to agency and strategic lead for Flagship’s social housing requirement, with such a successful track record that demand often exceeded availability.

Our work encompassed a wide range of activities, from pay per click advertising to fast turnaround press work, from photography to maps, site plans and floor plans, from event organisation to editorial copy.