“Our business objectives were to increase sales and carve a niche in the crowded marketplace. This campaign has made us not just fit in with the affordable new homes market place, but really stand out in the crowd.”
- Strategy/ Planning
- Graphic Design
- Client Services
- Print Production
- Photography & Video
- Displays and Signage
- Events Management
- Technical Artwork
1,100% sales increase in just two years.
Often, the task in hand is relatively simple for us, and we were delighted that in this case our experience of property marketing allowed us to help Flagship towards a fast sales programme.
Working with their sales team, we developed a highly targeted marketing programme that went straight to the consumers they needed.
Clear messages of availability, targeted to locations and households,
Employing a simple, strong colour palette that we could trust small newspapers to reproduce, a legible and upwards slanting font, and a confident, informative tone of voice, we presented information about availability and conditions of purchase very clearly.
When the father brand changed (for the rental housing) Spring adapted our style accordingly, whilst still ensuring that our tone of voice was appropriate to the offering.
Our work encompassed a wide range of activities, from pay per click advertising to fast turnaround press work, from photography to maps, site plans and floor plans, from event organisation to editorial copy.
Spring's fast, accurate turnaround of scores of ads for social housing company Flagship as part of a strategic campaign led to massively increased uptake of part buy/ part rent properties across East Anglia.