So when the schools catering service was ‘spun out’ and required a recognisable brand to take it onto a more commercial footing, Spring strongly advised them to maximise their assets in a clear market.
And East Anglian Taste for Schools – eats – was born.
Over the course of six months, we worked with eats to develop a tool kit of information pieces and communication channels. These included Primary and Secondary menus, Treats reward cards, an informative website, uniforms and School Forum groups to give children a say in their own meals.
Our goal was to create a clear identity and tone of voice of which they could be proud, and help them work with it. Any Suffolk parent will recognise the jaunty designs that are still used on the send home menus and newsletters.
The schools love this new look, and you’ll even see eats uniforms in Suffolk County Council’s headquarters catering.