“We are very pleased with the brand leadership that Spring provides. They understood our own targets and also the market place, and so they were able to provide us with something that clearly defines our position and identity. The new brand has reinforced our profile and lead to an increased number of instructions.”
- Strategy/ Planning
- Graphic Design
- Client Services
- Print Production
- Displays and Signage
- Technical Artwork
Our positioning for the company settled on its history. In a world sunk in the gloom and fear of recession, especially in the property market, Spring’s view was that Durrants’ track record of proving a safe and reliable service to home buyers and sellers, agricultural and auction clients, was their best proof of quality. So we simply tagged them: since 1861 – and built a brand around the position.
Colour coding makes the different areas of the company easy to spot for consumer, and also allows us the license to shake things up a bit, creatively.
Whatever Spring did, the work has to be informative and clear, so on elements like agents’ boards we steered clear of anything gimmicky, creating a legible and easily adaptable layout.
Our Information Architecture for the website took
into account a range of users and allowed the site to plug into existing systems for auction catalogues and estate agency.
Every quarter we review progress with the directors of Durrants and step in where needed to tweak items or supply additional artwork, ensuring they are secure that the brand is being upheld.
This D is the distillation of the new Durrants brand, which positions them exactly where the should be - established but forward looking, personable but professional.
The website has detailed and often-updated content across a wide range of topics so Spring started by creating an Information Architecture that ensures fast access to relevant information, whatever your requirement.
Brand roll out
We developed the brand across a range of applications including stationery, catalogues, ad templates and buildings.