Big lorries. Vast warehouses. What wonderful canvases for a brand!

So it was Spring’s great pleasure to work with Debach to create their new brand identity, as the warehousing and logistics company celebrated 40 years in business.

We started with staff research, and we launched with a staff party. People are the making of Debach, and a great mark of success was the “renewed sense of pride in the job” that Debach reported post launch.

Our silhouette theme allowed us to communicate its heritage, activities and people. We applied these illustrative elements across the fleet, buildings and signage, and – moving – on the corporate website.

This brand relaunch was a nine month process and involved complex artwork and production. Spring and Debach worked together to make the project a great success, and Debach estimated that the investment had paid off within its first year.