“It was clear from the start that there is a fit between the two companies. Spring immediately understood our position and the influence of Bollinger's heritage on our approach to marketing. We're delighted to be working with them.”
Andrew Hawes Managing Director, Bollinger UK
- Graphic Design
- Client Services
- Digital Marketing
- Content Creation
- Photography & Video
Facebook fans trebled and ‘talk-ability’ grew by an extraordinary 4,000% in just five days thanks to our latest content campaign.
Champagne Bollinger already sponsored a range of events through the year including The Open, Everyman Wodehouse Literary Prize, Royal Ascot, ENO and Twickenham.
Our proposed strategy was to bring these sponsorships to life through an ever-growing library of engaging content under the campaign theme of Experience Bollinger.
The site is structured to accommodate what we’ve learnt about the audience over the years and we use an entirely ‘organic’ combination of social media and content to drive awareness. We’ve never boosted Champagne Bollinger figures through furtive burst of paid advertising because the long-term goal has always been a solid base of genuine brand advocates.
Meanwhile the volume of feedback and engagement across all digital channels continues to grow – with a recent competition proving so popular that it trebled fans and increased ‘talk-ability’ by an extraordinary 4,000% in just five days.
Bollinger 4.0 - Spring's third year with Bollinger saw us launch their beautiful new website, a user-friendly and on brand miscellany of event and product content.
Madame Lily Bollinger took control of the Bollinger House in 1941 after it was bequeathed to her by late husband and former head of the House, Jacques.