Bollinger

Facebook fans trebled and ‘talk-ability’ grew by an extraordinary 4,000% in just five days thanks to our latest content campaign.

Planning
2012 will be Spring’s third year as sole digital marketing agency to champagne Bollinger. We’re very proud that they chose us because we were the team who best understood their prestigious French brand and the strategic issues they faced. Together our challenge has been to raise awareness of the brand, and bring to life the premium nature of the product.

Champagne Bollinger already sponsored a range of events through the year including The Open, Everyman Wodehouse Literary Prize, Royal Ascot, ENO and Twickenham.

Our proposed strategy was to bring these sponsorships to life through an ever-growing library of engaging content under the campaign theme of Experience Bollinger.

Creative
The main Bollinger site sits at the heart of the campaign, hosting an astonishing library of content that works as a natural magnet for long-tail search.

The site is structured to accommodate what we’ve learnt about the audience over the years and we use an entirely ‘organic’ combination of social media and content to drive awareness. We’ve never boosted Champagne Bollinger figures through furtive burst of paid advertising because the long-term goal has always been a solid base of genuine brand advocates.

Application
We’re delighted to report that Champagne Bollinger’s main site has consistently out-performed comparable sites in terms of visitors – and in particular the time they spend with the brand and how deeply they engage – since launch in 2010.

Meanwhile the volume of feedback and engagement across all digital channels continues to grow – with a recent competition proving so popular that it trebled fans and increased ‘talk-ability’ by an extraordinary 4,000% in just five days.