Bentwaters Parks

Digital Marketing

Nestled in the Suffolk countryside is a 2,500 acre USAF cold war airfield and buildings, surrounded by farmland. Who’d have thought that this collection of unique of ex military buildings, landscapes and a mile long runway would have featured in productions including The Detectorists and The Fast and The Furious?

But this well maintained and efficiently run site with a great diversity of buildings offers a superb location for film and television, just two hours from London.

Spring’s brief was to create an eye catching website that appeals to the film industry, bringing Bentwaters to their attention as an everything-in-one-location production space.

We refreshed the brand palette and created atmospheric imagery with the use of dark blue duotones, offset with yellow type and highlights. The use of yellow and cut through angles is a nod to the runway’s chevrons and airbase road markings.

As you’d expect for this audience video is absolutely integral, and a showreel of past productions dominates the home page. Building fly-throughs are also shown on the location pages.

The site responds beautifully, and we have replaced video with photography on mobile so busy scouts have the fastest possible experience and find the information they need as quickly as possible.