Held from 14th – 19th August 2017, the event competed well in the height of the summer holiday to welcome 33,000 people, approximately 6,600 per day. At the start we agreed a target of 8,000 genuine engagements – so it was fantastic to draw in almost 21,000! Engagements were counted as people who actively participated on each stand, made a pledge to change their water use behaviour and provided essential data that will go towards informing Anglian Water’s next five year investment strategy.
Local coverage included BBC Radio Norfolk, BBC Look East, ITV Anglian, Mustard TV, a double page spread in the Eastern Daily Press and coverage in all regional newspapers and their online channels to deliver a further reach of 3,286,622. Social media reach totalled 346,599 and 24,206 engagements.
H2OMG exceeded every KPI set with 8,000 more visitors, almost 3x the engagement engagement levels at the event and both PR and social media reach.