So when we were tasked with reinventing their wine catalogue, we wanted to bring that conversation to the heart of the piece.
Our vision was a handbook, which people would write on, treasure and use to navigate their way round Adnams wine selection on line and in shops.
And so Winebook was born.
Packed to the brim with illustrations, insights to wine regions, links to deep digital content, comments from Rob and Alistair and styled up to ensure consistency with the hero brand, Winebook delivered that vision.
It’s been a joy to see well-thumbed, much annotated versions in use around the stores.